What are anime toys
Animation toys refer to toy products formed through design, production and sales based on characters, scenes or props in animation works. They are not only entertainment tools for children, but also a favorite among adult collectors. There are many types of anime toys, including figures, capsules, models, plush toys, etc., covering various price points from low-cost to high-end.
In recent years, the animation toy market has continued to heat up, especially during the release of popular animation works or game releases, sales of related toys tend to experience explosive growth. The following are topics and hot topics related to animation toys that have been hotly discussed on the Internet in the past 10 days.

Hot Topics and Hot Content
| Date | hot topics | Hot content |
|---|---|---|
| 2023-10-20 | "Demon Slayer" new character figures pre-sale | The latest theatrical version of "Demon Slayer: Kimetsu no Yaiba" character figures are now available for pre-sale, and the limited edition sold out within one hour. |
| 2023-10-19 | "Genshin Impact" linked toy series released | "Genshin Impact" has cooperated with well-known toy brands to launch a joint series, including character models and scene sets. |
| 2023-10-18 | Animation Toys Collection Exhibition held in Shanghai | The Shanghai International Animation and Toy Fair attracts tens of thousands of visitors and displays a large number of rare collectibles. |
| 2023-10-17 | "One Piece" 25th Anniversary Toy | To celebrate the 25th anniversary of the launch of "One Piece", the official launched a commemorative version of the Golden Merry model. |
| 2023-10-16 | The rise of domestic animation toys | The sales of domestically produced cartoons such as "Spirit Cage" and "Mortal Cultivation of Immortality" and other derivative toys exceeded one million. |
Types of anime toys
Anime toys can be divided into the following categories based on material, function and collection value:
| Kind | Features | Representative products |
|---|---|---|
| Figure | High-precision models with high detail restoration, mostly made of resin or PVC. | "Fate" Series Saber Figures |
| Gacha | Small toys, randomly selected, low prices. | "Pokémon" Gacha Series |
| model | Requires self-assembly, suitable for players with strong hands-on skills. | "Gundam" series assembled models |
| stuffed toys | Soft material, suitable for children or as decoration. | "Hello Kitty" plush doll |
Market trends of animation toys
With the vigorous development of the animation industry, the animation toy market has also shown a trend of diversification and internationalization. Here are a few key features of the current market:
1.IP linkage becomes mainstream: More and more animation IPs are collaborating with toy brands across borders to launch co-branded toys, such as the blind box series of "Genshin Impact" and POP MART.
2.Highlighted collection value: Limited edition and commemorative edition toys are sought after by collectors, and their prices in the second-hand market have skyrocketed.
3.The rise of domestic animation toys: With the improvement of the quality of domestic animation, related derivative toys have gradually been recognized by the market, and sales have grown steadily.
4.Integration of technological elements: Some high-end toys have begun to incorporate technological elements such as AR and LED to enhance interactivity and viewing.
Conclusion
Animation toys are not only entertainment products, but also cultural symbols and artistic carriers. From the classic "Dragon Ball" and "One Piece" to the emerging "Demon Slayer" and "Genshin Impact", the animation toy market is always full of vitality. In the future, with the advancement of technology and the integration of cultures, animation toys will surely show a more colorful appearance.
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