Open the skylight and speak frankly: An inventory of recent hot topics and hot content across the Internet
In the era of information explosion, countless topics make waves on the Internet every day. This article will focus on the hotly debated events across the Internet in the past 10 days (as of October 2023), use structured data to present real public opinion trends, and take you directly to the essence of the hot spots.
1. Ranking of hot social events
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | A celebrity’s divorce and property division case | 9.86 million | Weibo/Douyin |
| 2 | New maternity subsidy policy | 7.52 million | WeChat/Toutiao |
| 3 | Food safety incident in a certain place | 6.87 million | Zhihu/Kuaishou |
| 4 | New breakthroughs in international AI technology | 5.43 million | Station B/Technology Forum |
2. Analysis of phenomenon-level communication content
Recent popular content shows three major characteristics:Emotional resonance > fact checking, visual impact > in-depth interpretation, controversial > constructive. For example, a short video exposing the hidden rules of the industry received 230 million views within 72 hours, but it was subsequently confirmed that there were factual deviations.
| Content type | average transmission time | Interaction conversion rate |
|---|---|---|
| Livelihood short videos | 3.2 days | 18.7% |
| Celebrity gossip pictures and texts | 1.5 days | 24.3% |
| Long policy interpretation article | 5.8 days | 9.2% |
3. Comparison of differences in platform communication
Users on different platforms show obvious preference differences: 47% of Weibo’s hot searches for entertainment topics, 39% of Zhihu’s hot search topics for science and technology topics, and 62% of Douyin’s local events in the same city. This differentiation reflectsPlatform algorithm strengthens information cocoon roomtrend.
| platform | TOP1 topic types | Average user stay per day |
|---|---|---|
| Policy interpretation | 32 minutes | |
| Tik Tok | entertainment gossip | 78 minutes |
| Station B | Science and technology popularization | 41 minutes |
4. Summary of the evolution of public opinion
Through monitoring, it was found that the average life cycle of hot events is6.4 days, among which: the amount of information increases by 800% during the outbreak period (0-12 hours), conflicting opinions appear during the fermentation period (1-3 days), and the decline period (after 4 days) is often accompanied by the replacement of new hot spots. It is worth noting that 17% of recent events will see a "reversal of public opinion."
5. Deep thinking: How should we treat hot spots?
When we are chasing hot topics, perhaps we should remember three points: 1) Hot topics do not equal the truth, 2) Emotions do not equal positions, and 3) Communication does not equal value. Recommended"24-Hour Calm Rule"——Let the information flow for a while before making a judgment.
The data in this article comes from public online platform monitoring, and the statistical period is from October 1 to October 10, 2023. All data are for reference only and readers are reminded to think independently.
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